analytics

When the user wants to set up or audit analytics, or asks whether a metric or number is calculated right, what to track, or how to name events: tracking plans, GA4, GTM, Mixpanel, PostHog, UTMs. Rate metrics divide matching closed windows, never full-period spend by partial-period results. For conversions in ad platforms, see conversion-tracking. For attribution or platforms that over-claim, see attribution. For tests, see ab-testing.

Install

KitScout test notes

Not tested by KitScout yet. When our harness runs it, pros, cons and the tasks we tried appear here, with the date and evidence.

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